mads lundgård portfolio

mads lundgård show 3D-modeling, design and illustration

Hello.

I'm a Copenhagen-based 3D-artist working in the animation- and game industry. I'm currently freelancing as a designer and 3D-generalist on the Gameglobe-project for Hapti.co - the game is right now in closed beta but will soon hit your browser, so stay tuned because it's very cool.

I'm also involved in smaller animation- and game projects by various producers and always on the look for new interesting projects - and I'd be happy get in touch with you :-)

my e-mail adress is:
MADS.LUNDGARD (a) GMAIL .COM

linked-in profile with my CV:
http://www.linkedin.com/in/madslundgard

I graduated from The Animation Workshop with a CG Artist Bachelor degree in June 2011. I did a 3 months internship at Aardman Animations, UK, where I worked on commercials, short films and tv-series as a 3D-modeler and did bits of design + set dressing. It was a nice stay and I got these kind words on the way

Mads has shown a great ability to fit into the team here at Aardman CGI. He has been consistently cheerful and has a very positive and helpful attitude. He has been very involved in several projects and commercials and has done some great modeling. He has always been professional, forward thinking and approachable. I wish him the very best in his career and would not hesitate to hire him again should a suitable project present itself.

Jess McKillop, head of Aardman CGI

3D WORK

click,lay-back,enjoy

THE SAGA OF BIORN
my graduation film I did with 8 other students from The Animation Workshop. 7 minutes of breathtaking adventure, clashing religions and brutal roars of vikings!

SHOWREEL2010
work I've been doing during my studies

PIRATE
design+model
- roughly 4 1/2 days of work

directing

WE SHARE THIS WORLD
Small environment spot I made with some friends during the Climate Meeting in December 2009. I co-directed it with fellow TAW-student, Andreas Husballe, and I did the compositing and smoke animation
Design: Christyan Lundblad; Guitar: Henrik Malmgren

H.I.V. SPOT
Made for the HIVisual competition of 2009 - I directed and organized the project in collaboration with dancers, film students and others. It was organized in one month and produced in 4 days.

READ MORE

turnaround

wireframe

development

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digital paintings

traditional mediums

illustration

life drawing

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H.I.V.-SPOT made in September 2009 for the HIVisual competition held by The European AIDS Conference

I directed the project in collaboration with dancers/ choreographers from Dansestudiet.dk and Gøglerskolen, film students from Viborg Media Collage and lots of friendly people from The Animation Workshop environment

We had a tight deadline! - we arranged the project in 1 month and produced the video in 4 days - filming, editing and post-production altogether

CREDITS:

Dancers Hanne Mai Carpentier, Annika Laudridsen, Helena Brunhøj and Pucca Lynge Pedersen from Dansestudiet.dk, Kaspar Jon Jensen, Simon Vrublovsky Tingsgård and Rasmus Lionett from Gøglerskolen and Rose Parekh-Gaihede, Jonas Georgakakis, Andreas Husballe, Lasse Rasmussen, Aimall Sharifi and Bo Mathorne from The Animation Workshop appear in the video.

It was filmed and lighted by Snorre Ruhe Fuglsang and Nicklas Korgaard-Sørensen (aka Mindshake). Nicklas Korgaard-Sørensen and I did the editing.

The music is composed by Rune Thuelund, audio design student from Århus University.

Skin painting was done by Bente Laurenz Jacobsen.

Steffen Lyhne and Frederik Valentin assisted me in the post-production.

I ALSO OWE A BIG THANKS to Louise Szafran-Leborgne, Jonas Doctor, Natalia Marcos, Peter Meldgård, Martin Bruun Pedersen, Rasmus and Kristina Lundgård Christensen, Anne Katrine Talks, Tim Leborgne, Susanne Holm and Tops Sko.

The photos that aren't screengrabs from the video, was taking during the shooting by Kristine Sommer

The project was supported by The Open Workshop
and The Media School hosted the film studio

The video didn't win any prize at the competition, the winners can be found here (category 2 is the non-professional competition, that this video was submitted for)

I did these tests for the paint effects:

(I would have liked the effects in the final video to have resembled these ones more, but didn't have time to refine them before the deadline)

The dance is an analogy of this story-line: girl goes through her life having several different relationships throughout it. At some point she's HIV-infected and she passes on the infection which spreads continuously. Then the spreading stops. Infected and not infected people are together but without further transmission of HIV. Condoms prevent HIV from spreading

Thoughts: Due to its lack of initial symptoms, H.I.V. spreads exponentially, far and wide when not forestalled. I find an astonishing contrast of scale when comparing the tiny piece of rubber that can ultimately prevent infections to the vast numbers of people who still gets infected every day. My initial approach was to focus on this contrast, and show a crowd of people with their fate determined by something that would appear imperceptible. To bring in the visual theme, infections are symbolized as spreading paint.
Almost every other H.I.V.-spot or condom commercial that I found in my research were fun and light-hearted, some of them are hilarious and brilliant, and I think they have a very important role to play, bringing conciousness in an appealing way. I wanted to do something a bit different and show or hint the grim side and the seriousness of the virus as well without it being too intimidating.

my goal was to -

- create a spot with a somewhat positive feeling
and avoid a too menacing tone.

- express the seriousness of H.I.V., but with a kind of delicacy, not to add to any stigmatization of people who live with the virus.

- portray love - and convey the tragic irony that H.I.V.
is passed on through love.

REFERENCES

Not untill now, short film portraying contact improvisation

Sebastian Garcia Ferro, contempoary dance